10 years of anything is kind of a big deal, so when James St Up Late turned 10 on Thursday 31 March we threw a huge street-wide party. Double digits mean double the fun, right? Fun is what was had from 5 – 8PM as the street came alive with vibey beats by local legend Levi Birks and electric blue lighting.
It was a dangerous night to be a credit card with boutiques offering one-night-only purchasing perks, new collections, and sample sales (insert Romance Was Born and Gary Bigeni at Gail Sorronda here).
All the stars were out too with an artist in residence (yes, Camargue!), and designer and creative director meet and greets – we are looking at you Assembly Label, St. Agni, and Venroy! There were games at Silk Laundry, fairy floss at Molten Store, and matcha gelato at Aje to name some of the sweetest treats.
Treats came in all forms and sizes, like the 1,000 limited-edition Party Bags that were filled with loads of party favours and went in lightning speed to the first shoppers who purchased.
April 5, 2022