Join us in celebrating a decade of staying Up Late on Thursday 31 March from 5 – 8PM.

With the very first James St Up Late held in 2011, this perennial event has demonstrated the resilience of a strong, creative, and collaborative retail community, and cemented James St as a leading national retail destination.

Every year for the past decade James St retailers have banded together for one evening of dedicated after-hours shopping, in-store events, activations and special offers. This year the ten-year event milestone will be celebrated for three-hours by locals, visitors, and business owners alike.

Participating stores will be offering some of the most generous purchasing perks, rewards, and in-store activations the event has seen, while the night owls of the district – James St’s ever-growing restaurant scene –will celebrate too with one-off menus and cocktails and DJ sets until late. It’s a tenth birthday party after all!

James St will also host a Fashion Flood charity pop-up during Up Late in partnership with fashion re-seller Label Pig to raise much needed funds for the flood efforts. More details to come.

Adding to the excitement is the return of James St Up Late Party Bags. 1,000 James St branded tote bags will be gifted to the first shoppers to purchase at participating stores on the night. Party Bags will be packed with an array of complimentary treats from nine James St residents including – Silk Laundry, Jardan, St. Agni, Camilla, Lee Mathews, Gelato Messina, The Green, FINEPRINTCO and Priceline.

Goodies too from nine friends of James St including – Assembly by Aiko, Collective Hub, Clif Bar, Yes You Can, Eye of Horus, Proper Crisps, Mirror Merch, Pinot and Picasso and The Daily Edited (hello, luggage tag) will also be included in the very full, very fun bags. The Daily Edited will also pop-up on the evening inviting Party Bag recipients to personalise their bag tag.

Reflecting on the 10-year milestone, long-time business that call James St home share the sentiment that James St Up Late unites the community.

Camargue Buyer and long-time local, Harriet Sutherland said, “It’s wonderful to be in a community that is so passionate about collaboration between fashion, art, music, and food. The Up Late event has contributed to James St being cemented as one of the most exciting and artistic retail districts in Australia.” During Up Late Camargue will welcome Alex Perestrelo for an artist in residence event.

Local Designer, Gail Sorronda will host a shop-in-shop with renowned labels Romance was Born and Gary Bigeni. Sorronda said, “The event brings the community and like-minded creatives together. This year we have invited friends Romance was Born and Gary Bigeni to do a sample sale with us making it even more special.”

For designers from afar, the event is equally as important providing opportunity to connect with dedicated James St shoppers. Lara Fells of St. Agni said, “We look forward to attending James St Up Late each year. The street-wide celebration is fun and brings the community together, which now more than ever, is so important.”

Tap here to view the purchasing perks, animated activations, party bags aplenty, party bags aplenty, parties and must-win competitions.


Posted on

March 4, 2022