What you need to know...

The 101 on This Year’s James St Up Late Party Bags

Here is a fun fact ahead of this year’s James Street Up Late. You are never too old to get excited about a Party Bag. This year, our reusable canvas totes will come filled with very good things. Things to delight on the night, and items to keep for later. 


So, what’s in this year’s James St Up Late Party Bags?

St Agni: This effortlessly cool Byron Bay-based brand is a haven for beautiful things. Ones made even more beautiful (perhaps), thanks to a voucher from their team. 

The Calile Hotel:  For those who have been itching to go and those who long for a return, The Calile have included a voucher to make this happen.

Bailey Nelson: Need a new pair of shades? Bailey Nelson, have a discount code just for that (and you).

Sage Hotel: All good times deserve to be written down for years to come, so Sage Hotel has included a pen to journal. Or keep close by in your purse. Let’s be real, we all need one.

Remedy Drinks: Everybody’s favourite kombucha have included their favourite flavour for Party Bag holders. Sip while shopping or save for later. Shopping is thirsty work. 

Emma and Tom’s: Keep your energy levels high thanks to Emma and Tom’s who have sent us a selection of their favourite treats. Every party bag will have either a Life Bar in Cacao Coconut, Hazelnut or Orange, an Oat Bite or a Peanut Butter, Salted Caramel or Cacao Vanilla Superfood Ball. 

Aceology: Pop on your Firming Peptide Hydrogel Face Mask Friday morning and no one will know you stayed up after dark with us. Your skin will be prepped and plumped, ready for your next outing. Go skin, go Aceology.

PUMP Haircare: Swish and flick luscious locks thanks to PUMP Haircare’s Thickening Conditioner. Environmentally friendly, this lightweight product promotes thicker and fuller hair with each use.

Stay Safe Spread Good Vibes Only: The name says it all, this hand sanitiser keeps you (and others) safe, so we can keep on with good things in life. Clean hands, good times.  


Wait. There’s more. Some lucky shoppers will receive bonus treats in their James St Up Late Party Bags… 

FinePrint Co: A limited-edition work from the new artistic kids on the block, FinePrint Co.

Gelato Messina: Here’s the latest scoop, Gelato Messina has included some complimentary coupons. Pick your favourite flavour or mix it up with a one-off special.

Jardan: Curators of cool, Jardan has not one but two bonus treats. Keep your eyes peeled for a copy of their Good Life Magazine or a limoncello cream tote. 

Eye of Horus: A Nubian Goddess Eye Pencil – creamy, water-resistant liner that delivers long-wearing, richly pigmented colour for travel and touch-ups.


How to collect your James St Up Late Party Bag? 

1,000 have been distributed to participating stores on the street. If you want one, here’s what you need to do…

  1. Visit a participating store
  2. Make a purchase in-store
  3. If available, a Party Bag will be gifted upon purchase.

Take note: Party Bags will be gifted to the first 1,000 shoppers during James St Up Late Thursday 24 June 5 – 8PM. There’s no minimum spend and one Party Bag per person per purchase.

You can find Party Bags available with purchase at the below locations.


Posted on

June 22, 2021