Time to go out

Social Approved Play Returns – James St Up Late

After over a year of staying in, it’s time for Brisbane to go out.  

With last year’s James St Up Late postponed due to the pandemic, the event will see over 60 James St retailers extend their opening hours to trade later than usual, alongside neighbouring restaurants and bars.  

The result? A much missed, street wide, threehour, community event, held within a brightly lit, open-air precinct, where all are invited to shop, eat, drink and mingle (responsibly) against musical sets from resident DJs.  

Proving that while international borders remain closed and overseas trips have been put on hold, inspiration, delight and perhaps something new – can still be found. Showing that this year, it’s still cool to stay close to home and that exploring locally, really is lovely.  

Even lovelier, the one-night-only offers that are available to shoppers – with discounts ranging from 20 to 50%, presents with purchase, fashion presentations, goodie bags, experiences and more planned by retailers. Full details to be announced closer to the night, but will include discounts on Australian designers bassike, Bec + Bridge, Gorman and many more.   

“This year’s Up Late will give guests not just a great night out but is a thank you in lieu of the support they’ve provided us, as we’ve traded in what has certainly been an interesting time,” said Michael Makras, founder of Optiko

Unlike previous years that saw designers arrive for the night, this year will celebrate the talent that lies on the street, local stars of international renown, Natasha and Alex Chipman of Natasha Schweitzer, Gail Sorronda of her namesake label and Angelique Andronis of By Baby, all in-store.  

“Alex and I are so happy to see the return of the James Street Up Late event, which continues to be a driving force for not only Brisbane but Australian fashion,” said Natasha.  

Down in Byron Bay, St. Agni designer Lara Fells will be driving across the border for an evening on the street she loves.  

“James Street Up Late is such an important event to bring the community together, celebrate the wonderful businesses that call James Street home and showcase the extraordinary talent we have in our backyard.” 

It’s a positive sentiment shared by Katia Santilli, Co-Founder of Nimble Activewear and one of James St’s newest retailers, “One of the reasons we chose the precinct was the energy and atmosphere the ‘Up Late’ events bring.”  

“We’re excited to be joining the party this year and can’t wait to show our Brisbane customers a good time!”.  

From 5PM, the first 1,000 shoppers who spend at any participating store, will be eligible to receive a James St Up Late Party Bag – crammed with complimentary good things from Bailey Nelson, Silk Laundry, Gelato Messina, The Calile Hotel and more.  

Posted on

May 27, 2021