Denim Heaven

Five-minutes with Samantha Ogilvie to Find the Perfect Fit

Enter the world of denim heaven at Samantha Ogilvie. A world featuring seven international brands, a plethora or colours and styles, and nine experienced stylists to help find the perfect pair of jeans.

The perfect pair can be difficult to find, so we took five-minutes with the women behind the namesake boutique – Samantha Ogilvie – to learn about the ‘it’ style for winter, whether the Canadien tuxedo is play-on, the scoop on low-rise jeans and more.

Loose or skinny fit – are different fits better for different body types? 

There is certainly a perfect jean for everyone, and with so many cut variations there is no steadfast rule. We love nothing more than a customer discovering a new jean they never dreamed of wearing confidently.

The one pair of jeans EVERYONE must have in their wardrobe this winter? 

The Frame ‘Le Hardy’ jean is a nod to the 70s wide leg but kept clean and refined. Looks impeccable styled with a knit or statement blouse and is heel or boot friendly for the cooler months.

Are low rise jeans making a comeback? 

You will definitely see low-rise denim options come through, but we can all shed a sigh of relief – they won’t be as extreme as the early noughties. The low rise denim will still allow for comfort and figure-flattering proportion. 

Double denim – love or hate?

Absolutely love. There is no question double denim can be chic, with the right cuts. We look to SLVRLAKE for their effortless way of making stylish denim pieces for everyday.

Your hot tips for styling SLVRLAKE jeans from day to night? 

Everyone marvels at the way SLVRLAKE shape the waist and perfectly skim the hips, and with cuts like the ‘Grace’, it’s so easy to go from relaxed cotton shirting and sneaker to silk top, blazer and strappy sandal for after dark.

FRAME has partnered with thredUP – is sustainability the new fashion trend?

Over the recent years we have seen remarkable progress in the way Frame have enhanced their denim making techniques with sustainability in mind and partnering with thredUP is yet another great conscious endeavour.

What else should we know about selecting the perfect pair? 

The perfect pair is all about fit, proportion and most of all – how they make you feel! If you feel great in a pair of jeans, you really do feel you can conquer every day with confidence.


Posted on

July 31, 2022