Byron Bay based label SOOT. has arrived at Camargue. The brainchild of Designer Edwina Sinclair was created years ago and started right here in Brisbane and on James St, where SOOT. hosted a number of popular pop-up shops.
Edwina’s venture down south gave her a moment to take stock and research her dream Holiday 20 collection, Beach Daze. The collection is quintessentially summer, it’s playful with an injection of colour and comfort taking wearers from sun-drenched days to lively nights.
The permanent arrival of SOOT. at Camargue makes perfect sense – two of Brisbane’s best colliding in the most stylish manner.
To get to know more about this playful label, we spoke to Edwina about all things SOOT.
What does SOOT. stand for?
SOOT. is all about playful dressing – colour, comfort and fun!
This is not your first James St rodeo – having previously hosted a number of solace pop-up shops on the street, explain why Camargue is the perfect match for you.
Camargue has always been my dream store. The considered mix of international and Australia designers with a focus on art, design and innovation is what makes this store an aspiration (and inspirational).
How long did it take for Holiday 20 to come to life – from design to production to shop ready?
From sampling to production, the ‘Beach Daze’ collection took 6 months to come to life. During the brands hiatus (4 years) I was constantly drawing, researching and thinking about what I wanted this collection to be. My collaboration with local artist Elle Burguez who hand drew the motifs in the Elle print also came to fruition during this period.
Is this the first time SOOT. has ventured into swimwear? If so, what initiated the cool new move into water-wear.
SOOT. dabbled in swimwear with previous collections but it used to be that swimwear complimented the ready to wear. I decided to emphasis swimwear in this range. Swimwear epitomises an Australian summer and I wanted to bring a playful take on this. Making the move to Byron Bay two years ago has definitely impacted my design decisions and how much I love swimwear.
Tell us more about your impressive sustainability initiatives/practices?
Since working under some incredible Australian brands and moving to Byron Bay, sustainability has been engrained into my ethos. It is important to design (and purchase) with a conscious. All SOOT. swimwear is made from recycled fibres. The fabric is created from post-consumer plastic waste. This means it reduces the creation of virgin materials and also diverts plastic waste from landfill. All the ready to wear garments are made from natural fibres and all custom prints are completed with eco, biodegradable inks. We are also manufacturing locally which we love! SOOT. is trying to be sustainable wherever possible- from the recycled stickers used in the packaging to the compostable satchels, your order will be delivered in.
January 16, 2021