When most people think of the Assembly Label they recall a brand that encapsulates the essence of the Australian coastal lifestyle, however, a new collaboration between the brand and Curing Homesickness has proved there’s more behind the seams…
In addition to the label’s ability to provide consumers with relaxed yet essential wardrobe staples, Assembly Label focuses on community connection by collaborating with external creatives and organisations to encourage neighbourhood enhancement. Most recently Assembly Label unveiled a new project with Curing Homesickness, a fundraising initiative that unites children’s hospitals and paediatric services around a shared mission, to get kids home sooner and improve the care for them whilst they are in hospital. The limited-edition printed Homesick tee is crafted from soft cotton jersey with 100% of proceeds going to the Curing Homesickness initiative. The Homesick tee is available in-store at James Street until sold-out.
August 13, 2019