Cult Sydney label to open on James St

Aje. is coming!

Hailing from two realms of the creative spectrum, designers and best friends Adrian Norris and Edwina Robinson will soon make James St the new Brisbane home of Aje. – a label synonymous with effortless glamour, tough femininity and disheveled elegance.

Every Aje. garment is devoted to quality of fabric and design, with a strong focus on a combination of textures. Pieces are laboriously and lovingly created using unique hand-loomed and embellished fabrics, which are offset against natural organic fibres to add contrast and complexity.

The brand made its debut at Mercedes Benz Fashion Week 2012; transforming the opulent Paspaley boutique in Sydney’s Martin Place into a decadent white underwater world to capture the hearts of the Australian fashion world.

Lovers of Aje. will be able to explore the new store from April.  Watch this space for more details!

Posted on

February 18, 2014