Recently celebrating her ever-expanding beauty businesses 10th anniversary, Amy Jean is the story of success. Starting out from the back of a hair salon, to now owning over four beauty boutiques in Australia’s most thriving cosmopolitan areas, Amy Jean boasts an impressive client list, and is now the proud owner of a salon here in James Street.
We were lucky enough to chat to the Brisbane salon director, Monique, as well as wonder woman herself, Amy Jean, about their must-have beauty products, the biggest brow mistakes women are making, and the hypnotism of Cara Delevingne’s brows.
2 MINUTES WITH CEO AND FOUNDER, AMY JEAN
When did you start Amy-Jean Eye-Styling?
It was actually our 10 year anniversary this year, which is very exciting for me!
What was the biggest hurdle you had to overcome in starting your crazy successful business?
To be honest, I’ve been very lucky with the growth of Amy Jean Eye Couture. Everything has been very organic. With that being said, I guess the biggest hurdle was my very first day. I was working at the back of a buzzing hair salon on the Gold Coast, and opened my doors with absolutely no clients booked in! I spent the day running around the salon asking clients if they would like to get their brows done after their hair. From there, my number of appointments started to grow.
You’re a self-confessed ‘eyebrow pervert’. Why the attraction to brows?
I’ve always had a fascination with beauty and I also love to ‘create’, so I knew I had to do something with an artistic angle. After completing my beauty diploma, I quickly found that I was absolutely lousy at massages, facials and pedicures, but I had a knack for brows and brow shaping. From there, the passion grew even stronger, and I knew I was heading in the right direction.
If you could only use one beauty product for the rest of your life, what would you use?
It’d definitely be the Amy Jean Eye Couture brow velvet. This is a powder that looks soft and natural, with a ‘fluffy’ finish to mimic a real hair effect. This powder compliments a well sculpted brow, and has the ability to make or break a face.
You’ve been dubbed ‘The Eyebrow Queen’ by many people… What do you think sets Amy Jean Eye Styling away from the rest?
One of the things that sets us apart is that we’re using cutting edge technologies and always trying to seek out the next emerging trends. I also think myself and the staff have an eye for meticulous detail, and we always ensure the best possible service. We see ourselves as artists, not beauticians!
We hear you have an impressive celeb client list. Who are some of the big name brows that you have tended to?
Naomi Campbell, Courtney Love, Dannii Minogue, Sandra Sully and Jesinta Campbell to name a few…
2 MINUTES WITH BRISBANE DIRECTOR, MONIQUE
Why do you think eyebrows are so important?
They ultimately frame the shape of your face. Our face runs in contour lines, starting from the forehead and ending at the chin, so to have your brows sculpted to suit your bone structure can change the whole look of your face. They can even make your eyes appear bigger, or smaller. Why wouldn’t you want to frame the window to your soul!!??
What is your number 1 tip for keeping your eyebrows in tip top shape?
A good brow powder and brow set to keep them tidy in between appointments.
What are some common mistakes that women continue to make when it comes to their brows?
Over-plucking and trying to follow brow trends. I think the most important thing to remember is to tailor a shape and colour that suits you… Not another celebrity! I think that is why a lot of women have over plucked in the past. In the 70’s and 80’s, it was super fashionable to have thin brows. Now we are doing a lot of correctional work with our ‘Feather Touch Tattooing’ to bring ladies brows back.
Who has the best celebrity brows?
I would have to say my favourite celebrity brow would be Cara Delevingne. Her brows truly are her signature.
What are your top 3 brow products?
1. Amy-Jean Brow Putty for the ultimate “polished” brow.
2. Amy-Jean “Brow Velvet” brow powder to fill the brows and create a ”fluffiness”.
3. Amy-Jean Brow lacquer. A flake-free clear gel to set the brows onto the skin.
If you could give 1 beauty tip to the world, what would it be?
Being a Queenslander… Sunscreen!
June 11, 2014