What's on

James St Up Late 2024

James St Up Late (JSUL) is kind of a big deal. Why? It’s typically the only night of the year where all James St businesses open past 5pm.

Yes, large format shopping centres and malls have late night trade but James St is chalk and cheese to those. We put on a nationally recognised show with smooth sounds and themed visuals surrounding the district, designer appearances, gifts with purchase (James St Party Bags!) and our retailers offer enticing buys, fun activations and so much more in-store.

Thursday 14 March is the date to mark in your calendar – for now, this is just a save the date and more information on the twelfth edition will be available in the new year.

While you’re waiting, live vicariously through the 2023 event highlights here.


  • March 14, 2024
  • 5 – 8pm


  • James St
  • Fortitude Valley