Hailing from Byron Bay, Auguste the Label was dreamt up by owner Ebony Eagles with a vision to transcend trends, and design vintage pieces that would be loved for seasons to come.

From Sunday afternoons by the sea to special events, Auguste the Labels dresses, and separates are loved for their vintage-inspired florals and silhouettes. An environmentally conscious label, they pride themselves on creating high-quality garments with unique designs, made sustainably in all aspects of the production line from the fabrics, factories, to packaging.

The James Street boutique is the second store for the growing brand, which also has a children's line, Little Auguste, stocked in-store.